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Andrew T. Pham is a social psychologist who works on persuasion, measurement, and decision-making, and on what changes when one of the parties is a machine.
His research is in social influence. His doctoral work at Queen's University was on stealing thunder, the strategy of admitting bad news about yourself before someone else reveals it, which was subsequently published in the Journal of Experimental Social Psychology. He has also published on attitude measurement and on what happens when speakers are constrained in the language they can use. His current work focuses on judgment and decision-making when both humans and AI systems are involved.
A second line of his work is methodological. He is the statistical lead on a series of papers on Vietnamese sociolinguistics with Andrea Hoa Pham, and has presented on Generative AI and research methodology at invited talks, workshops, and keynotes internationally.
At Mississippi University for Women, he teaches the department's research and statistics sequence and has contributed to the development of multiple courses and degree programs. He currently pilots the university's first AI course, AI-Integrated Workflows, in an ongoing process of developing a fully-fledged AI curriculum. He also writes research procedures: step-by-step methods that let a researcher run a demanding process with an AI assistant without specialist training. Several are in testing.
Outside of work, he is currently undergoing flight training and completing a graduate degree in Extension Studies: Industrial/Organizational Psychology at Harvard University.
Contact: aphamconnect@gmail.com
Research Materials
The lab writes procedures that a researcher can run using an AI assistant. Each one takes work that normally needs specialist training, such as finding a research question, running a literature search, or testing a study design before it costs money, and turns it into steps anyone can follow in their own language without any programming knowledge or special skills.
Procedures that might be of interest to researchers and grad students: generating synthetic participants to pilot test study materials before deployment, adversarial review of documents by editors or any other personas of relevance.
Procedures that might be of interest to students: finding a research question, doing a literature search, forcing AI output to follow clear writing rules, so drafts read like a person wrote them.
A number of methods are in testing with researchers and are not yet public.
To hear when they are released, email aphamconnect@gmail.com.
SCRIPTS
These scripts are instructions for an LLM (such as Claude, ChatGPT, Gemini). As such, they will not run if you simply open them.
To use these scripts, download and save them to your computer, then attach it in a message to an LLM and press enter.
Clear Writing: make your writing clearer.
Frenemy: get a document/plan/product reviewed by simulated experts of your choice.
Data check: a tool built for linguists. Checks your data. Download Data Check here.
Selected Works
Journal Articles
Vaughan-Johnston, T. I., Nguyen, A., & Jacobson, J. A. (2024). A surprising lack of consequences when constraining language. Frontiers in Social Psychology, 2.
Pham, A. H., & Pham, A. T. (2024). Sociolinguistic variations in attitudes toward the use of personal pronouns when talking to or about the spouse among Vietnamese couples. Hanoi University of Industry Journal of Science and Technology, 60(12).
Nguyen, A., Guyer, J. J., & Fabrigar, L. R. (2021). Stealing thunder: The influence of confession specificity and transgression severity. Journal of Experimental Social Psychology, 97, 104218.
Selected Talks
Pham, A. T. (2026, January). Applied statistics supported by generative AI. Saigon University, Ho Chi Minh City. Invited keynote, 700+ attendees, national press coverage.
Pham, A. T., & Pham, A. H. (2023, May). Making the most out of your data. Invited keynote on Statistical Methods and Fieldwork in Linguistics Research, Vietnam National University, Ho Chi Minh City. 200–300 attendees.
Published through 2022 as A. Nguyen. Full CV available on request.
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